In House Authority Website Project

Pro Chainsaw Authority

Pro Chainsaw Authority Home


The first of many, the goal of this website was to create an authority site in a specific niche, monetized through Amazon affiliate marketing. This project was created more out of curiosity (and spare time) than for ROI.

We chose Chainsaws since we have some experienced people on staff that regularly uses them for lawn maintenance and gathering firewood.

We ended up researching and writing about half of the sites content. The other half we hired out to industry experts to write.

This website was also documented (covertly at the time) by our lead engineer through a case study on his blog. Check that case study out here:

Technology, Techniques and Software

PHP, WordPress, Bluehost for hosting, Theme Forest (for site theme)

Software & Tools & Services:
Photoshop, (for some images), Long Tail Pro (keyword research), Google Analytics,,